Knowing what your local customers are searching for is the foundation of effective local SEO. Our local advanced keyword research dives deep into understanding the specific keywords, terms and phrases users type into Google when searching for your products and services online.
Local Keyword Research for Small Businesses.
Why an optimized GBP is a no-brainier.
Think of "keywords" as the exact words and phrases people type into Google when they're looking for something. "Local keyword research" is like being a detective for your business.
When users type into Google a search query relating to your products and services and their in buying mode Imagine knowing precisely what your potential customers are asking Google.
instead of just hoping people stumble upon your website, our local SEO services we help you target people who are highly ready to buy or need your services right now in your local area.
We'll Get you to page 1 results.
When your website shows up for these specific local searches, you get more relevant visitors. These aren't just random people from anywhere in the world into paying customers. your physical l
Keyword research for small businesses & why it's so important.
What is local keyword research and how does it differ from general keyword research?
Local keyword research is the process of identifying search terms people in a specific geographic area use to find products or services.
It differs from general keyword research by explicitly incorporating location-based terms, General keyword research is broader and doesn't focus on a specific geographical are
Think of "keywords" as the exact words and phrases people type into Google when they're looking for something like " bike repair"ower of local keyword research.
Customer Reviews & Responses
When discussing local SEO keyword research, certain questions consistently arise. These often reflect the core challenges and uncertainties small business owners face when trying to get found online locally.
By optimizing your website with the local keywords your customers are using, you become more visible in local search results and on Google Maps. This makes it easier for people to find you, call you, visit your physical location, or submit an online inquiry.
Every extra call or visit is a direct opportunity for a sale. Saves You Money on Advertising: When your business naturally ranks higher for these local keywords, you rely less on expensive paid advertising to get noticed. It's like having a free, super-effective billboard that only shows up to people who are already interested in what you do, right in your backyard.
How does local SEO help rank my local business online.
Local Keyword Research for Small Businesses | Why it's so important.
Think of "keywords" as the exact words and phrases people type into Google when they're looking for something. "Local keyword research" is like being a detective for your business in Tauranga. We figure out exactly what people in Tauranga and the surrounding.
People in need, are typing into their phones and computers when they need what you offer..Imagine knowing precisely what your potential customers are asking Google. That's the power of local keyword research! Here's how it directly translates into more business and profit for you:
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Google Business Profile Questions and Answers
Complete & Accurate Information
This is the bedrock. Ensure your business name, address, phone number (NAP), website, and hours are 100% accurate and consistent with all other online listings. Inconsistent information can confuse Google.
Services/Products Section
Clearly list all your services and products with descriptions. This helps Google understand your offerings and match them to relevant searches.
Business Attributes:
Correct Business Categories
Fill out all relevant attributes (e.g., "women-owned," "wheelchair accessible," "free Wi-Fi"). These provide valuable information to customers and can help you appear in niche searches.
Choose the most specific primary category that accurately describes your main service or product. Add relevant secondary categories to broaden your reach.
Customer Reviews & Responses
High-Quality Photos & Videos
Actively encourage customers to leave reviews, and always respond to them promptly – both positive and negative. Reviews are a huge ranking factor and build trust.
Upload compelling images of your storefront (interior and exterior), products, services, and team. Fresh, appealing visuals significantly boost engagement and show what your business is like.
Google Business Posts
Regularly use Google Posts to share updates, promotions, events, and new products/services. This keeps your profile active and provides fresh content directly in search results.
Monitor and answer questions posted by users. You can also "seed" this section with frequently asked questions and their answers.
Adding a Q&A Section:
Get in touch
Ready to boost your local visibility? Contact Us today for a chat about your local SEO needs.
Phone
+64 020 4036 8362
services@murrayseo.com